Morten Marthinsen
Morten Marthinsen Creative Lead | Senior Creative Strategist
I build performance creative that moves the needle - and I bring 15+ years of high-end TV trailer and docu-series experience into every ad. Pacing, structure, emotion, and how to land a story in 30 seconds: that craft transfers directly into creating ads that cut through a noisy feed.
I lead the creative team at Performance Golf, where I've owned 1,400 ad variants across $2.5M in spend over the past 13 months.
I write, edit, and produce daily while leading a team of 8 editors.
AI is core to how I operate - across both production and strategy.
I built a Claude-powered Premiere Pro plugin that coaches my editors on pacing, hooks, and cut-downs, roughly doubling output per concept. I also use AI to pressure-test creative strategy, surface patterns in performance data, and get to sharper answers faster - so my time goes into storytelling and decision-making instead of repetitive work.

Equipment List
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
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