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About Me

Creative Lead & Performance Editor
I’ve spent 15+ years editing everything from trailers to network TV to performance ads. A few years ago I shifted fully into performance marketing, and that mix — high-end storytelling + data-driven creative — has been a game changer. I love building ads that not only look good, but actually perform: strong hooks, clean pacing, emotion in the right places, and structure built for testing across Meta and YouTube.
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