Morten Marthinsen
Full-Stack Creative Strategist I Research, Scripts, Editing & Data
I'm a full-stack creative strategist. I make direct response video ads from start to finish. I find what the market wants, pick the angle, write the script, cut it, launch it, and then read the numbers to decide what to make next.
Before ads, I spent 15+ years editing trailers, promos and docu-series for HBO, NBC, FOX and others, and won two Promax awards along the way. That's where I learned pacing, structure and how to land a story in 30 seconds. Stopping someone's scroll takes the same skill.
Today I lead the creative team at Performance Golf, where I run a team of 8 editors and still write and edit every day.
AI is a big part of how I work, on both strategy and production. On the strategy side, we built an AI research system based on Eugene Schwartz's idea of mass desire: you can't create desire, you can only find the one the market already has. It reads real comments, forums and reviews to find what golfers actually want, in their own words. Then I pick the angle and the Big Idea we build on. Once the ads are live, it shows us what's working and what isn't much faster, so we know sooner what to iterate on and what to drop.
On the production side, I build my own tools. One searches our footage library because it has already watched every clip. Another turns a script and a voiceover into an editable Premiere timeline. The third is Editing Coach, a Premiere plugin that gives my editors notes on pacing, hooks and cuts and makes 4 cut-downs in one click. With these I can go from an idea to a finished ad in one day. The tools make me faster, but the creative decisions are still mine.
Performance Ads
Promo/Trailer
YT/TV
Sizzle
