Morten Marthinsen
Full-Stack Creative Strategist I Research, Scripts, Editing & Data
I’m a full-stack creative strategist. I make direct response video ads from start to finish. I find what the market wants, pick the angle, write the script, cut it, launch it, and then read the numbers to decide what to make next.
Before ads, I spent 15+ years in TV and video. I edited trailers, promos and docu-series for HBO, NBC, FOX and others, made long-form health and medical content, and won two Promax awards along the way. That’s where I learned pacing, structure and how to land a story in 30 seconds. Stopping someone’s scroll takes the same skill.
Today I’m the Performance Creative Manager/Full-Stack Creative Strategist at Performance Golf. I lead our performance creative team, and I still write and edit every day.
AI is a big part of how I work. I live in Claude Code, Grok and OpenAI every week. AI doesn’t replace what I do well. It lets me do it faster and at a much bigger scale.
I helped build a full AI ad pipeline that takes one idea and turns it into a brief, a script and finally a ready-to-launch ad. My main part is the video agent at the end. It turns the script into a finished ad with voiceover, music and captions. It also makes a Premiere file where an editor can finish it with real creative choices. Every angle and every line comes from what our data shows works, and why.
The whole team works in this pipeline now. My job is to make sure they get the most out of it, and to check every output before it goes live.
Performance Ads
Promo/Trailer
YT/TV
Sizzle
